In the 1920s and 30s, the Bowery was where you went to get tattooed in New York. Rows of barbershops, arcades, and supply houses, almost every needle held by a man. Mildred Hull was the exception. She had her own shop, her own clientele, and a body covered in her own trade. People called her the Queen of the Bowery, and she earned it.

Before the needle
Hull came up in burlesque. She was a dancer first, and the tattoos came as part of that life. A heavily tattooed woman was an act in itself back then, the kind of thing that drew a paying crowd at carnivals and dime museums. There was real money in it. One circus offer floating around her story put the figure at $80 a week to display a fully covered body, serious wages for the era.
So she got covered. By most accounts the legendary Charlie Wagner did the bulk of it, working over her arms, legs, back, and chest. Wagner was the biggest name on the Bowery, the man who held an early electric tattoo machine patent and ran the shop everyone passed through. Learning from him meant learning from the source.
Her own shop
Hull set up at 16 Bowery, working out of a barbershop the way a lot of tattooers did then. She called it the Tattoo Emporium. By the accounts that survive she ran it for roughly 25 years, which is a long run for any small shop, let alone one operated by the only woman on a street full of men who’d have been happy to see her fail.

She was her own best advertisement. A tattooer wearing her own work is making a promise to the person in the chair, and Hull wore a lot of it. She practiced on herself constantly, which is how the count on her own skin climbed into the hundreds. Every piece was a sample anyone could see.
By the mid-30s she had enough of a name to land on the cover of Family Circle in 1936, and she’s often credited as New York’s first woman to run her own tattoo business. That recognition didn’t come from a slow news cycle. It came because a woman doing this work, well, in that place, was genuinely rare.
The walls did the selling

Look at the photos of her shop and you see the same thing every Bowery parlor ran on: flash. Sheets of pre-drawn designs covering the walls, eagles and roses and banners and pin-ups, so a walk-in could point at what they wanted and be out the door inside an hour. Flash was the business model. It let a busy artist quote a price fast and keep the chair full.
That instinct hasn’t gone anywhere. Plenty of shops still run on repeatable designs and quick turnarounds, they’ve just moved the wall onto a screen. If you work that way, a digital flash and design library does what Hull’s painted sheets did, only your whole catalog travels with you and clients can pick before they ever walk in.
What the name actually means
Hull’s life wasn’t a clean fairy tale. She struggled, and she died by her own hand in 1947, in a Bowery restaurant, at 50. The street that made her was also a hard place to survive. None of that gets edited out of who she was.
What lasts is the work and the position she held. She walked into a closed trade, learned it from the best, and kept a shop running for a quarter century while being the only woman on the block. That’s the whole reason the title stuck. Queen of the Bowery wasn’t handed to her. She tattooed her way to it.
Running a shop today is easier in some ways and harder in others, but the basics Hull had to nail are the same: keep the chair full, show people your work, make booking simple. Apprentice handles the booking, flash, and client side so you can spend your time tattooing. Start a free trial and see how it fits your shop.
Jason Howie
Founder & CEO
Jason Howie is the founder of Apprentice, passionate about empowering tattoo artists and shops with better tools to manage their business and serve their clients.