Simple pricing. No surprises.

The free plan includes your public booking page, up to 50 clients, 50 AI generations per month, calendar sync, automatic reminders, flash gallery, and payment tracking. Everything you need to get started.

No. You can start using Apprentice for free without entering any payment information. We only ask for payment details when you upgrade to a paid plan.

Yes. You can upgrade, downgrade, or cancel at any time. If you upgrade, the change takes effect immediately. If you downgrade, it takes effect at the end of your current billing period.

After your 14-day trial, you'll be moved to the free plan unless you choose to subscribe. You won't lose any data — you'll just have the free plan limits until you upgrade.

On the Studio Pro plan, you get 3 artist accounts included. Need more? Each additional artist is $25/month. They get their own login, their own clients, and their own booking page — all managed from your shop dashboard.

We accept all major credit cards (Visa, Mastercard, American Express, Discover) through Stripe. For annual plans, you can also pay via bank transfer — contact us to set that up.

Yes. Each shop needs its own Studio Pro subscription. Contact us if you're managing multiple locations — we offer volume discounts for 3+ shops.

Absolutely. Contact support and we'll help migrate your account. Your client data and booking history will transfer over.

Your data is never deleted. If you exceed the limits of your new plan (like having more than 50 clients on Free), you'll still see all your data — you just won't be able to add new clients until you're under the limit or upgrade again.

We offer a full refund within the first 30 days if you're not happy. After that, we don't offer partial refunds, but you can cancel anytime to prevent future charges.

We can help you move over. Most artists are up and running in under an hour. Contact support and we'll walk you through the migration.

You choose. By default, the processing fee (Stripe's 2.9% + $0.30 plus Apprentice's 2% platform fee) is added on top of your quoted price — so your client covers it and you keep 100%. If you'd rather show your client one clean number, you can absorb the fee instead. You can switch between the two anytime in your Apprentice settings.