# Apprentice > Tattoo booking and studio management software for artists, shops, and clients. Apprentice is the all-in-one platform that helps tattoo artists automate bookings, collect deposits, manage clients, and focus on their art. For shops, it provides team management, walk-in waitlists, front desk tools, and revenue tracking. For clients, it makes finding artists, collaborating on designs, and booking appointments simple and stress-free. ## Key Features - **Online Booking** — Clients book through a personalized link with automated deposits and reminders - **AI Tattoo Design** — AI-powered design tools for exploring tattoo ideas and creating custom stencils - **Payments & Deposits** — Collect deposits, process card payments, split payments, and track tips - **Flash Tattoo Gallery** — Showcase and sell flash designs with built-in booking - **Consent & Prep Forms** — Digital consent forms with automatic reminders sent before appointments - **Client Messaging (Inbox)** — Unified inbox for client communication, design feedback, and appointment updates - **Walk-In Waitlist** — Digital queue management for walk-in clients with SMS updates - **Front Desk & Reception** — Kiosk mode, reception board, and check-in tools for shops - **Integrations** — Zapier integration for connecting with other business tools ## Pricing - **Free** — For artists just getting started. Includes booking page, 50 AI generations/month, up to 50 clients. - **Pro ($59/month)** — For artists ready to grow. Unlimited AI generations, unlimited clients, priority support. - **Studio Pro ($79/month)** — For shops. 3 artist accounts, unlimited everything, priority support. ## Brand Kit ### Colors - **Deep Navy** — #2c2b46 — Hero backgrounds, headlines, primary buttons, navigation - **Burnt Orange** — #e17c26 — Call-to-action buttons only - **Light Gray** — #ebeced — Section backgrounds (used instead of pure white) - **Near Black** — #030606 — Body text, icons - **Warm Tan** — #e8c8ad — Warm section backgrounds, testimonials ### Typography - **Headlines** — Aesthet Nova, 700 weight - **Body & UI** — Satoshi Variable, 400–600 weight ### Logo - Full logo (dark text): https://dqjolrbfpidtnmkcuhhu.supabase.co/storage/v1/object/public/site-assets/ApprenticeLogo.svg - Full logo (light/dark bg): https://dqjolrbfpidtnmkcuhhu.supabase.co/storage/v1/object/public/site-assets/ApprenticeLogoDark.svg ### Brand Voice - **Warm** — Like talking to a friend who works in the industry - **Innovative** — Excited about what's possible, never stuck in the past - **Grounded** — No corporate speak. No jargon. Just clear, helpful language. ### Audiences - **Clients** — People getting tattoos. Tone: encouraging, reassuring, clear. - **Artists** — Tattoo professionals. Tone: peer-to-peer, respectful, efficient. - **Shop Owners** — Studio managers. Tone: capable, organized, business-aware. ## Links - Website: https://useapprentice.com - For Artists: https://useapprentice.com/artists - For Shops: https://useapprentice.com/shops - For Clients: https://useapprentice.com/clients - Pricing: https://useapprentice.com/pricing - Download App: https://useapprentice.com/download - Blog: https://useapprentice.com/blog - Contact: https://useapprentice.com/contact - App Store (iOS): https://apps.apple.com/us/app/apprentice-tattoo-management/id6760150314 - Google Play (Android): https://play.google.com/store/apps/details?id=com.apprentice.tattoo&hl=en_US ## Detailed Content - [llms-full.txt](https://useapprentice.com/llms-full.txt) — Comprehensive product information